The Digital Dignity Series · 2026 Community Partnerships
The Room Your
Competitors Are Not in Yet
Strategic access to the senior market through trusted relationships.
Affluent seniors screen calls, ignore mail, and block digital ads. They engage through one channel: trusted relationships. TechEase is that relationship. Sponsor the Digital Dignity Series and be introduced by the service they already love.
Digital Dignity Series Attendees
Who Is in the Room
68-82
Primary age range
$150K+
Retirement income
30-50
Attendees per event
$409,900
Median net worth 65-74
- Former executives, physicians, attorneys, and engineers
- Roseville, Folsom, EDH, Cameron Park, Lincoln, Loomis, Arden
- Adult children attend alongside parents (two generations, one room)
- Decision-ready: evaluating financial, legal, health, and care services
$409,900
Median net worth, ages 65-74 (Fed Reserve SCF, 2022)
$3.4B+
Elder fraud losses reported to FBI, 2023
1 of 1
Exclusive partner per category per territory
$24-40
Cost per contact at entry tier
The Partnership Advantage
Why traditional senior marketing fails and this doesn't
Seniors aged 68-82 control the majority of household wealth. They screen calls, ignore direct mail, and block digital ads. They engage through one channel: people and organizations they already trust.
TechEase Support & Learning offers community partnership opportunities in the Greater Sacramento area for businesses and organizations serving the affluent senior market. Each Digital Dignity Series workshop draws 30-50 attendees aged 68-82 with retirement incomes of $150,000 and above. Partnerships include exclusive category rights, meaning no competing business in your professional category sponsors TechEase events in your territory. Workshop sponsorships start at $1,200, with quarterly and annual partnership options providing category exclusivity across all Sacramento-area Digital Dignity Series events.
| Marketing Channel | Cost / Contact | Trust Level |
|---|---|---|
| Direct Mail | $40-$80 | Cold, screened |
| Digital Advertising | $15-$45 | Blocked or ignored |
| Radio / Television | $50-$200+ | Passive, low intent |
| Golf Tournament Sponsor | $100-$300 | Moderate |
| TechEase Help Partner | $24-$40 | In-person, endorsed |
30-50 attendees per workshop. $1,200 single event investment.
Trust by Association
TechEase is already trusted by the residents in the room. When we introduce you, that trust transfers. Cold outreach cannot replicate what an endorsed introduction delivers.
Decision-Ready Audience
Attendees are actively thinking about financial management, estate planning, Medicare, home care, and legacy protection. They are not browsing. They are evaluating.
No Competing Partners
Category exclusivity means your competitors cannot share the room, the materials, or the trust relationship TechEase is building with that community.
Two Generations in One Room
The adult children who manage their parents' technology also manage their parents' financial and care decisions. You meet both decision-makers at once.
2026 Partnership Tiers
Start with one event. Lock your category with a Series.
All tiers include branded presence, co-presentation slot, attendee follow-up access, and quarterly impact reporting. Category exclusivity is first-come, first-served.
TechEase Help Partner
$1,200
Single workshop · No commitment
Workshop + Tech Help Station: $1,800
- Branded designation at one Digital Dignity Series workshop
- "Presented by [Your Organization]" on all workshop materials, signage, and leave-behinds
- Co-branded presence on TechEase website and community email communications
- 3-5 minute co-presentation slot at the workshop
- Priority access to opt-in attendee follow-up with residents and adult children
- Quarterly impact report: attendance, demographics, engagement data
- Help Station option: on-site interaction with attendees seeking follow-up support
Best Value
Series Partner
$5,200
Quarterly · 4 consecutive workshops
Category exclusivity included · First-come, first-served
- Branded designation across all Digital Dignity Series workshops for 3 months
- "Presented by [Your Organization]" on all workshop materials, signage, and leave-behinds
- Co-branded presence on TechEase website and all community email communications
- 3-5 minute co-presentation slot at each workshop
- Priority access to opt-in attendee follow-up at every event
- Quarterly impact report: attendance, demographics, engagement data
- First right of renewal before any competing partner is approached
Flagship Partner
$17,500
Annual · One partner. All year.
Full territory exclusivity · All Sacramento Digital Dignity Series events
- Exclusive designation across all Digital Dignity Series workshops for 12 months
- "Presented by [Your Organization]" on all materials, signage, and leave-behinds
- Co-branded presence on TechEase website and all community email communications
- 3-5 minute co-presentation slot at every workshop
- Priority access to opt-in attendee follow-up at every event
- Quarterly impact report: attendance, demographics, engagement data
- First right of renewal before any competing partner is approached
Ideal Partner Profiles
Organizations that benefit most from this partnership
Any business that serves the affluent senior market and relies on trust to acquire clients is a natural fit. The Digital Dignity Series audience is already in your target market. They're just not reachable through traditional advertising.
Financial Advisors & Wealth Managers
Retired professionals with significant assets in transition. High lifetime value per relationship. The non-sales environment produces more natural introductions than any prospecting call.
Estate Planning & Elder Law Attorneys
Trust, will, and power of attorney needs are top-of-mind. Digital safety workshops surface exactly the clients already thinking about legacy protection and family legal planning.
Medicare & Insurance Professionals
Most attendees are within a 12-24 month Medicare decision window or evaluating supplemental and long-term care coverage. You are the expert they need to meet.
Home Care & Senior Services Agencies
Family caregivers attending with parents are immediate prospects. Senior attendees are planning ahead. Endorsed access shortens a sales cycle that normally takes months of cold outreach.
Community Banks & Credit Unions
Senior digital safety and scam prevention programming qualifies as financial literacy under Community Reinvestment Act guidelines. This sponsorship may be eligible for your CRA budget. Speak with your CRA officer.
One partner per category. That's the deal.
Category exclusivity means no competing business in your field sponsors any Digital Dignity Series event in the Sacramento territory for the duration of your partnership. Annual partners hold first right of renewal.
Banking & Credit Union
Financial Advisor
Estate Planning Attorney
Elder Law Attorney
Medicare / Insurance
Long-Term Care Insurance
Home Care Agency
Senior Real Estate
Hearing & Audiology
Eye Care / Low Vision
Pharmacy / Medication Mgmt
Common Questions
What partners ask before they commit
Who actually attends these workshops? +
Attendees are adults aged 68-82 with retirement incomes of $150,000 and above, primarily former professionals including executives, physicians, attorneys, and engineers. Most live in Roseville, Folsom, El Dorado Hills, Cameron Park, Lincoln, Loomis, and the Arden area. Their adult children, who manage family technology and frequently family financial and care decisions, attend alongside them. You are often meeting two generations of decision-makers in the same 90-minute session.
Can I lock my category so competitors can't be in the same room? +
Yes. Category exclusivity is first-come, first-served. One partner per professional category per market. If you hold exclusivity in your category, no competing business in that field sponsors any Digital Dignity Series workshop in the Sacramento territory for the duration of your partnership. Series Partners hold quarterly exclusivity. Flagship Partners receive first right of renewal before any competing organization is approached, locking their position year over year.
What is included in each tier and what makes them different? +
All tiers include branded presence, your name and logo on workshop materials and signage, a 3-5 minute co-presentation slot, priority access to opt-in attendee follow-up, and quarterly impact reporting. The TechEase Help Partner covers a single workshop at $1,200, or $1,800 with a Tech Help Station where your team can interact with attendees directly. The Series Partner at $5,200 quarterly adds category exclusivity across four consecutive workshops. The Flagship Partner at $17,500 annually gives you exclusive territory rights for all Sacramento Digital Dignity Series events for 12 months.
What does cost per contact actually look like? +
At the Help Partner level of $1,200 with 30-50 attendees, cost per contact runs $24 to $40. At a conservative 5-10% conversion to consultation, that produces 2-5 qualified meetings from a single event investment. Compare that to direct mail at $40-$80 per contact, or golf tournament sponsorships at $100-$300, and the math holds up even before you factor in the trust advantage of an endorsed introduction.
Does this qualify for CRA credit at our financial institution? +
Senior digital safety and scam prevention programming qualifies as financial literacy under Community Reinvestment Act guidelines. Banking and credit union partners may be able to access CRA budgets for this sponsorship, keeping it separate from standard marketing spend. We recommend discussing with your CRA officer. We are happy to provide documentation of the program's financial literacy components to support that conversation.
Your category might still be open.
Request the partnership prospectus and we'll confirm current availability in your category. First-movers set the terms.
Serena S. Carwile · VP Strategic Partnerships · 916-866-3273 · [email protected]